Our inventory runs the full Ford lineup — from hard-working trucks and capable SUVs to sporty cars and versatile crossovers — and it's updated regularly so there's always something new to explore. Whether you're searching for a new F-150 built for the job site, a spacious Expedition for the whole crew, a Bronco ready for the trail, or a nimble Escape for the daily commute, you'll find a wide range of trims, packages, and configurations to choose from.

Our pre-owned inventory is just as carefully curated. Every used vehicle on our lot has been inspected, so you're not rolling the dice — you're choosing from vehicles we'd feel good putting our name behind. We carry multiple makes and models beyond Ford as well, giving you even more options to compare.

Not finding exactly what you need today? Tell us. Our sales team is skilled at locating specific vehicles, and since they're non-commissioned, their only goal is finding the right match for you — not moving units. We'd love the chance to help you find it.

Western Wisconsin puts vehicles to work, and local drivers tend to gravitate toward models that can keep up. The Ford F-150 consistently tops the list — it's been America's best-selling truck for decades, and for good reason. Whether it's hauling equipment, towing a boat to one of the area lakes, or handling a long commute with comfort and capability, the F-150 is built for the demands of life around here.

The Ford Explorer and Ford Escape are perennial favorites too. Families love the three-row space and smart tech in the Explorer, while the Escape earns fans for its fuel efficiency and city-friendly size. The Ford Bronco has also developed a passionate following in the area — drivers who spend time on unpaved roads and backwoods trails appreciate everything it brings to that kind of adventure.

For drivers who want something with a little more edge, the Ford Ranger and the Ford Maverick with its EcoBoost turbo engine have become increasingly popular choices. Whatever your lifestyle calls for, there's a Ford built around it — and we'd be happy to help you figure out which one fits best.

Yes — and we strongly encourage it. Submitting a finance application before your visit takes just a few minutes and puts you in a much stronger position when you walk through the door. You'll already have a clear picture of your budget, your rate range, and your options, which means you can spend your time at the dealership focused on finding the right vehicle instead of filling out paperwork.

Our finance team works with buyers across the full credit spectrum — whether you have an excellent score, are working to rebuild, or are financing a vehicle for the very first time. We partner with a diverse network of lenders to find competitive rates tailored to your specific situation, and we take the time to explain your options clearly so you can make the decision that's right for you.

Curious about how your current vehicle fits into the equation? Our online trade-in tool gives you an instant estimate of your vehicle's value, which can significantly lower your monthly payment or reduce the amount you need to finance. It's a great first step — free, fast, and no obligation.

Our service center handles the full range — from quick routine maintenance like oil changes, tire rotations, multi-point inspections, and battery replacements, to more involved work like brake repairs, transmission service, engine diagnostics, and suspension work. Every technician on our team is Ford factory-trained and certified, meaning they bring manufacturer-level expertise to every vehicle that rolls into our bays.

One of the biggest advantages of having your Ford serviced at a Ford dealership is the parts. We use genuine OEM Ford components exclusively — not aftermarket substitutes — so every repair maintains the performance, safety, and longevity your vehicle was engineered for. It also helps protect the value of your Lifetime Engine Warranty if your vehicle was purchased new with us.

We also offer mobile service for select maintenance items, which means a certified technician can come directly to your home or office — a huge convenience for busy schedules. And if you do come in, our comfortable waiting lounge with complimentary Wi-Fi and refreshments makes the wait easy. Book your appointment online in minutes and we'll take it from there.

Eau Claire Ford is conveniently located right here in Eau Claire, WI, with easy access from major local routes serving customers from Altoona, Chippewa Falls, Menomonie, Black River Falls, and communities throughout the greater Western Wisconsin region. If you're not sure of the best route, give us a call and we'll point you in the right direction.

We highly recommend reaching out before you make the drive — not because we don't love surprises, but because it helps us deliver a better experience when you arrive. A quick call or message lets us confirm that the specific vehicle you're interested in is still available, verify current department hours, and have everything prepped so you're not waiting when you get here. You can also use our website to schedule a test drive in advance, so it's ready and waiting the moment you pull in.

Have a question that doesn't quite need an in-person visit? Our team is responsive by phone, email, and our online contact form. No question is too small — whether you want to know about current specials, service wait times, or whether a specific trim level is in stock, we're happy to help before you ever leave your driveway.